Natural Choice similarly started with an individual who was not happy at the feedstuffs available for his own dogs and took the pure biscuit one stage further.

This was done by looking at the whole animal, and determining what it requires in the way of nutrients ie the holistic principle, and adding into the biscuit those constituents which have been lost in today's processed diet ie. plant materials, grasses and herbs.

The smell alone is divine.

This should be fed as part of a raw meat diet and the results become obvious within a few weeks of the changeover.